Digital Media Manager

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The Digital Media Manager is responsible for executing and managing digital campaigns including but not limited to: Paid Search, Programmatic Display, Publisher Direct Display, Paid Social, OTT.

Responsibilities include; planning, budgeting, executing and evaluating interactive marketing campaigns. Must be able to assess client’s current interactive campaigns and provide actionable next steps for improvement.

Job Responsibilities:

  • Leads the creation of client media objectives and strategies
  • Manage a team of strategists providing high level strategy, implementation support. Shared responsibilities include:
    • Develop and manage a variety of digital media campaigns (including Paid Search, Display, etc) campaign strategies and tactics for all assigned clients.
    • Day to day implementation of Paid Search tactics that include: keyword development, bid management, ad copy testing & budget allocations
    • Plan, negotiate and execute Digital Media campaigns based on client objectives
    • Host ongoing meetings with current and potential Online Media vendors
  • Create, monitor and analyze the reporting of digital media campaigns beyond data points and communicating areas of opportunity, optimizations, insights.
  • Communicate directly with clients and build our relationship with them to grow client revenue and identify opportunities

 

Qualifications:

  • 3+ years for Senior level in Paid Search/Programmatic Display experience within ad agency
  • Currently managing a team of associates/strategist
  • In-depth knowledge of SA360, DV360, Google Ads and Microsoft Ads
  • Ability to work independently
  • Strong analytical background
  • Ability to multi-task while meeting tight deadlines
  • Problem solving and troubleshooting skills
  • Strong attention to detail
  • PC proficiency and solid working knowledge of Microsoft Office (PowerPoint, Excel, Word)

 

Preferred:

  • Experience working with global or high-profile brands
  • $1M+ monthly budgets for a single client

 

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